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BRIEF:
As part of the New Shopping Experience 2018 initiative launched by the PICOM organization, design a product which will help children get familiarized with the value of money.
As part of the New Shopping Experience 2018 initiative launched by the PICOM organization, design a product which will help children get familiarized with the value of money.
Context
Oxybul is a french brand specialising in the distribution of toys as well as edutainment games (education and entertainment).
A recent survey showed that parents believed that their children understood the value of money by the age of 10.
Nearly a third of parents wish their own parents had taught them the importance of saving when they were young children.
PROBLEMS / Opportunities
From coins to savings
To most children, money seems to grow on trees. It is very important to make them understand the concept of money, and get them to become more independant with it.
setting financial goals
Children are interested in toys. Setting goals would help them save money, spend it wisely as well as differentiate between what they need and what they want.
targeted to young kids
Questions about money start rolling in at a young age (around three). It is important to take advantage of these teachable moments and start trying to explain them.
Project goal
How might we introduce an in-store educational game, enabling children to have a better understanding of the value of money ?
Bring out your inner child
Thinking like a kid would is a difficult exercice for adults. So we got to spend some time with children in order to better understand how they understood and interacted with money. It gave us some precious insights. For instance, we discovered that 3 year old kids usually have some trouble differentiating different types of coins, whereas a 6 year old starts sorting them and making simple sums.
If a picture’s worth a thousand words, a prototype is worth a thousand pictures
Intended to be presented on various expositions, the product had to be prototyped. We got to work with our partners in developing a functional proof of concept. A surrounding graphic universe was also created in order to give more depth to the product. In the future, it is already planned to create a educational piggy bank for a home usage, able to interact with this particular product.
PICOM - New Shopping Experience
Kidscan was presented during during PICOM's Parisian show, dedicated to distribution, electronic commerce and new shopping solutions. For the occasion, multiple prototypes were produced alongside a scenography. The video below shows how easy it is to use Kidscan.
